US Wineries Target Mid Price Chinese Buyers

us wines CWSAMore China Wine Market News…

With French imports continuing to dominate at the high-end of China’s booming wine market and domestic players battling it out at the low-end, US winemakers have moved quickly to occupy the increasingly lucrative mid-market. Currently, Hong Kong is the third-largest export market for American wines, with shipments leaping 48.4 percent last year to US$145.9 million, while mainland China is the fifth-largest, with exports climbing 38.3 percent in 2011 to $55 million. With the growing middle class in China, new urban singles and couples are enjoying the taste of wine in 5 star restaurants and at home and are attracted to everyday price points.

 

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