French Confidence Continues


More China Wine Market News… “When I first arrived in 1997, Chinese consumers could only understand and accept red wine,” says Cecile Bassot, managing director of Sopexa. “But now they have learned about white and rose wines and recognize the differences between the wine regions. Chinese customers have a wish to discover new things. They have a gift of understanding foreign products, especially French wine.” China is now France’s sixth biggest wine importer by volume.”Chinese people have a high awareness […]

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French Pushing ‘Wine Glamour’ Image


More China Wine Market News… To boost image and increase sales in China, Peugeot cars are now giving French wine gifts to customers to convince them of their luxury status. This shows how the impression of international wine in China is at an all time high, known for it’s impressive reputation for the growing and desirable demographic of wine lovers. ‘When you mention France, you now think of red wine, so we serve award winning wines and present bottles as […]

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