Social Media Kings

social media kings pouring wine in glass

Social media is providing an important platform for Producers to promote their wines and spirits to outstanding effect. The CWSA Instagram page includes coverage promoting CWSA Winners from traditional print media, Facebook, Twitter and Instagram. Beautiful images often provided by CWSA to Winners, CWSA Medals and CWSA Certificates are blended to present an incredible, strong and successful image of the label. Brands maximising their CWSA Medals on social media include these great examples. Top 5x Social Media Masters 1. Taylors […]

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Family Winery Success

More China Wine Market News… A boutique wine business that has grown organically around the lives of two Australian wine entrepreneurs through “blood, sweat and tears” has notched up international recognition at the biggest and most prestigious wine competition in Hong Kong and China. Fox Gordon range of fine wines charmed the palates of Chinese buyers at the recent 2012 China Wine Awards, winning the Australian Wine Producer of the Year and Wines of Barossa Valley Trophies and four double […]

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Chile Eye’s East

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More China Wine Market News… It is a bright, spring morning in Chile’s Maipo Valley and at the sprawling vineyard of Cousiño Macul, one of Chile’s smaller wine producers, a tour guide asks visitors to guess what its newest export market is. “China,” he tells the astonished group. Sales abroad have more than quadrupled since 2000, reaching a record 700m litres with a value of $1.7bn last year. Now the sector is eyeing the world’s most populated country. Wines of […]

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Australia – China vs USA

More China Wine Market News… Australian wine exports to the USA have been steadily declining for four years, hampered by the impact of the stronger Australian dollar on shelf prices, competition from other “new-world” producers in South America, and a swing in consumer tastes away from the big, bold styles that drove the expansion of the market during the 1990s. However, China, the world’s fastest-growing wine market, has increased more than fourfold over the past five years, and is now […]

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New Zealand is Ready for China

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More China Wine Market News… ‘China is an emerging market and is a key focus for wine producers now, says Paul Brajkovich, from Kumeu River Wines. ‘Everybody in the wine industry is looking at China because when you have a population of that size starting to get an interest in wine, it’s a big opportunity’. Following New Zealand’s success in the China Wine Awards 2012, entries are now pouring in from New Zealands finest. Babich Wines, founded in 1916 by […]

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US Wineries Target Mid Price Chinese Buyers

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More China Wine Market News… With French imports continuing to dominate at the high-end of China’s booming wine market and domestic players battling it out at the low-end, US winemakers have moved quickly to occupy the increasingly lucrative mid-market. Currently, Hong Kong is the third-largest export market for American wines, with shipments leaping 48.4 percent last year to US$145.9 million, while mainland China is the fifth-largest, with exports climbing 38.3 percent in 2011 to $55 million. With the growing middle class […]

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United Wineries Looks to China for Growth

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More China Wine Market News… The Spanish Bodegas Unidas has restructured its management team as it draws attention away from the UK and other mature markets to the fastest growing economy of China. Richard MacAdams said: ‘The business remains a challenge in the UK and other mature markets, but there are reasons to be optimistic about the future’. Total Spanish wine exports grew 13.5% in value in the first quarter of 2012. A company spokesman said it was looking to […]

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German Wine Finally Pushing Forward in China

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More China Wine Market News… Maximin Grünhaus, named Germany’s Winemaker of the Year has just entered their products into the China Wine Awards Best Value 2013. Known as German wine royalty, they regularly receive European awards, but are keen to see the reaction in the fastest growing market in the world at the biggest and most prestigious competition – which is judged by professional buyers. Other China Wine Awards entrants from Germany include Weingut Gehring and Sommeracher Katzenkop Trockenbeerenauslese. Germany […]

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Bordeaux to Promote Mid-Range Wine in China

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More China Wine Market News… China’s wine market is maturing, with customers diversifying tastes from costly wines to cheaper ones, and so Bordeaux plans to promote mid-range wine in the Chinese mainland to grab more market share in the future, Georges Haushalter, the President of Bordeaux Wine Council has said. According to Bordeaux Wine Council, in 2012, the overall export value of Bordeaux wines has hit a record high at 2.3 billion euros, and exports to China rose 38 percent […]

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Louis Vuitton family launches wine for the Chinese palate

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More China Wine Market News… Aiming to cash in on the booming Chinese market, XLV wines has created a fruit-driven and softer tannin wine that they believe will appeal to Chinese consumers. Although the XLV team emphasised that its project has no connection with the Louis Vuitton brand, which is now owned by LVMH, the popularity of this luxury fashion house in China is likely to provide a useful connection for the Vuitton family in building a following for its […]

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‘SA wines should target China urgently’ says Bales

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More China Wine Market News… ‘South Africa should stop bashing its head against the overtraded and oversaturated UK and US markets, and rather tap into other emerging markets, and in particular China’ says Wade Bales, owner of the Wade Bales Wine Society. South African wines have made a splash in traditional markets but at present have a low presence in the fastest growing market in the world – China – where consumption is at an all time high. ‘If South […]

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China Style – Shop, Spend, Sip

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More China Wine Market News… Rising incomes have driven demand for wine, making China a lifeline for European and American vineyards whilst the global crisis has battered traditional markets. As people watch their spending across the globe, in Hong Kong and China, shopping and spending has never been so good. ‘As China’s economy has exploded over the last 30 years, so too have the incomes and living standards of average Chinese people’ reported Helen Wang, author of The Chinese Dream: […]

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The Perfect Time is Now

More China Wine Market News… The owners of Chateau Haut-Bailly, in Pessac-Leognan, first traveled to China in 2000. ’At the time, they didn’t know what a cork or a corkscrew was,’ said Veronique Sanders, the chateau’s general manager. ‘Chinese sophistication has since advanced rapidly,‘ she said. ‘The difference with other emerging markets we’ve gone into in the past is the size of the country, which means China has an absolutely incredible potential’. Florence Cathiard, owner of Chateau Smith Haut Lafitte acknowledged […]

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China’s Thirst For New Zealand Overtakes UK

More China Wine Market News… Babich Wines (CWSA Best Value 2012 Gold Medal Winner) general manager David Babich said the company’s total premium production was spoken for this year because of the growing Chinese market. “That’s not something we’ve had from year to year.” His comments come as new figures show Cabernet Merlot exports to China passed the one million litre mark for the first time in 2012, a 50% increase on the previous year. Gimblett Gravels Wine Growing District […]

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Italian Wines Take On The French In China

More China Wine Market News… “Move over Lafite, the mighty Barolo is here.” That’s what Italian winemakers are telling their French colleagues who have, in the years of China’s ascent to economic prosperity, dominated the Chinese market with their Bordeaux and Burgundy vintages. Marchesi de’ Frescobaldi, Italian winemaker, is gearing up to please Chinese buyers, which is the key growing market for wine makers. “I love Bordeaux. . . But then you want to look at something else. Italy, the […]

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French Confidence Continues

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More China Wine Market News… “When I first arrived in 1997, Chinese consumers could only understand and accept red wine,” says Cecile Bassot, managing director of Sopexa. “But now they have learned about white and rose wines and recognize the differences between the wine regions. Chinese customers have a wish to discover new things. They have a gift of understanding foreign products, especially French wine.” China is now France’s sixth biggest wine importer by volume.”Chinese people have a high awareness […]

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