Ground Breaking Deal Protects Bordeaux Wine in China
As the importance of China’s wine industry expands, a ground breaking deal sees the protection of almost 50 Bordeaux wine labels. Bordeaux Haut Benauge, Cotes de Bordeaux and Graves de Vayres are among the French names to receive the monumental recognition. Chinese General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) has worked tirelessly since 2011 to secure the deal. ‘I salute the hugely impressive work of the AQSIQ, that has explored every detail of this complex subject. Both France and China are in full agreement on the importance of this geographic recognition’ says Bordeaux’s wine bureau (CIVB) president Bernard Fargas. This move recognises the significance of wine importation into China. In 2015 alone, 63 million bottles of Bordeaux wines were exported to the region, a total value of €277 million. With counterfeiting of French wines rife in China, the news Bordeaux is now a protected geographical indication is very encouraging. Bernard Farges and the French agricultural ministry agree that this recognition is an ‘historic advance’ in combating fraudulent activities of those wishing to cash in on the glamorisation and obsession over Bordeaux wines.