‘Drink it today’ say Hong Kong consumers

cwsa-newsFor several years, wine sales in Hong Kong were driven largely by collectors, but a recent shift has placed direct wine consumption at the forefront of the market. According to Linden Wilkie of the Fine Wine Experience, it was once common for people in Hong Kong to invest in stockpiles of wine that would later be turned around for a profit, but that has all changed. “They are after good aged wine to consume immediately, rather than saving it with a view to selling further down the line,” said Wilkie. “It makes the market healthier, I think. Because wine really should be for drinking and it brings substance to the market which becomes less about monetary transactions and more about consumers just enjoying wine for its own sake.”

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