Direct Wine Sales Take Off in China

CWSA direct wine salesMore China Wine Market News…

The Chinese B2C website yesmywine.com averages sales of 10,000 bottles per day and is struggling to keep up with rising demand. Created in 2008, the company no has 4 million members in China with a very active wine-loving community who discuss and recommend the wines they have bought.

Yesmywine.com forecasts their annual sales will increase from the current EUR20-30 million to over EUR100 million by 2013, and are currently setting up their own distribution system to guarantee wines will arrive in one piece and in temperature controlled trucks.

 

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