Chinese New Year Boosts Wine Sale

CWSA chinese wine importsMore China Wine Market News…

Chinese New Year (CNY) is ALL about food and prosperity – and that is excellent news for wine producers. Banquet celebrations with family, friends and business associates are now filling diaries and having wines on the table is now a key part of the occasion. Saying ‘cheers’ or ‘Gānbēi’ to thank for the previous year and wish for health and happiness in the year of the snake is essential. As wine is the exciting and sophisticated drink of choice, many Chinese people clink glasses each and every time they sample the wine – meaning they often drink more than they realize. China’s customs authorities show that China imported 200 million litres of wine in the last six months of 2012, a rise of 12% over the previous year. The half year imports had a value of £1.1 billion, a rise of 24.1%. With millions of Chinese people taking off up to one month holiday in this annual celebration, consumption is expected to exceed previous sales figures reflecting national income increases.

 

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