Chinese Marketing Students Eagerly Learn to Market French Wine

cwsa-newsStudents from China are flocking to the famous wine-producing region of Bordeaux to learn about the art of marketing French wine. Attending the renowned Wine Program at the INSEEC Business School, these students arrive to become experts not only on wine itself, but on how to best sell it. This is welcome news for wine producers throughout France who are looking to expand in China – the largest wine market in the world and growing.We must consider them like ambassadors because they export this production and they teach their fellow citizens how to be more familiar with our product,” said Marcello Roudil, Director of the Wine Program at INSEEC. “It is a great opportunity for Bordeaux.” Currently, France makes up over 43% of the Chinese wine market share, exporting 127 million litres and rising.

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