China’s Wine Imports Set to Increase 25%
It’s prosperous times for the Chinese wine industry as the country’s imports are expected to increase by 25% in 2016. This increase will be the highest experienced in the past five years. According to the China Association of Imports and Export of Wine & Spirits, in the first 10 months of 2016 China imported 505 million litres of wine totalling approximately $US1.9 billion. As we near the Chinese Spring Festival, it’s expected this figure will increase in the fourth quarter. Chinese media ifeng.com reports industry experts are forecasting a rise in both the value and volume of wine imported into the country. An increase in sales volumes is encouraging for those wishing to enter the Chinese wine market. By far the best way to capitalise on this growth is by entering the prestigious CWSA, where your label will be blind tasted by the most influential people of the industry that are crucially all BUYERS.