China’s Increasing Thirst for Italian Wine

cws-newsWine sales in general are skyrocketing all over China, but Italian wines in particular are seeing a huge boom. According to a recent report, Italian wine sales for the first half of 2015 were 21 percent higher than they were during the same period in 2014. Not only that, but Italian wines have also seen a 19 percent increase in value. This is great news for Italian winemakers, who have been competing with France to get a foothold in the market. According to Denis Pantini, President of Wine Monitor, much of Italy’s recent luck in China has been thanks to the country’s increasingly experimental tastes, saying, “As the Chinese learn more about wines they want to try different varieties, and Italy offers wines from unique varieties of grapes and territories.

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