China Spends the Most Per Bottle of New Zealand Wine

cwsa-newsChina, the largest and fastest growing market in the world, spends significantly more per litre of New Zealand wine than any other country. Chinese consumers happily pay an average of $14.57, which is vastly more than the next four highest spenders, with Canadians spending $10, Americans $7, Australians $6.50, and the British spending just $5.92. According to New Zealand Winegrowers CEO Philip Gregan, this is just the beginning. New Zealand wine exports to China are growing fast – there has been a 10 percent increase in sales to the country in just the past year. “We are expecting it to grow quite strongly,” said Mr. Gregan. Wine is New Zealand’s sixth largest export with a value of $1.4 billion, and as the Chinese market expands that number is forecasted to skyrocket. New Zealand producers of all sizes have enjoyed big success at CWSA events, such as Babich wines, Saint Clair Family Estate, and Matua Wines.

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