China Passes France as Biggest Market for Red Wine

cwsa-newsAs red wine consumption has dropped among the French it has risen steadily for the Chinese, and China has officially become the world’s hungriest market for vin rouge. Last year, the country downed 1.86 billion bottles, marking an increase of 136% over the course of five years. Not only is China creating a new sales market, they’re also changing the way winegrowers operate. “In 2000, white wine grapes were more widely grown; however, since then red wine grapes increased their share of the global vine-bearing area from 49 percent to 55 percent,” Kym Anderson, of the University Of Adelaide School of Economics. “This shift is consistent with what we know about changes in wine consumption, with numerous countries moving away from white, and consumption rising in recent years in China where red wine is preferred.”

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