California’s Gallo Family Talks China
“‘In China, wine is viewed as an aspirational luxury product and is now in the consideration set of younger,fashionable consumers‘” according to Jon French, Gallo’s GM of Asia, “The emerging middle class in China continues to grow, and they have an affinity for luxury goods and lifestyle products.” According to Wine Intelligence, women and men consumers are a nearly equally split, skewing slightly more male at 52 percent. Red wines are still dominant, and the market has evolved to include great representation in the middle range. “California performs very well in this segment, delivering high quality and diversity at all price points.” said French. “Our wines tend to be fruit forward and food friendly, and California wines are leading the way because of their approachability and versatility, and younger wine consumers are more adventurous with their wine choices. They are more willing to try other non-traditional varietals, like Moscato, Pinot Noir and Zinfandel.” Gallo are also now expanding out of major cities, “the largest consumer base for imported wines continues to be the high-tier cities, such as Shanghai and Beijing, but we are seeing continued category growth in secondary markets as well.”Gallo joins Californian superstars including Beringer Vineyard, who are CWSA Trophy Medal Winners.