Australian Focus Reaping Rewards

cwsa-newsAccording to the latest report delivered to the Senate Estimates Hearing by the Australian Grape and Wine Authority, the Chinese demand for Australian wine is skyrocketing. China is now the third largest importer of Aussie wine, with the 12 month exports leading up to March totaling $242 million. Said the AGWA’s Chief Executive Andreas Clark, “Asia continues to be the key driver of growth with more than half of exports in the above USD6 per litre segment shipped to Asian markets (up 13 per cent) with the average value of exports to Asia US15 per litre. The biggest Asian market is still China.” Wine exports to China shot up by 20% last year, with bulk exports rising by 77%. As CWSA is the biggest and most prestigious wines and spirits competition in Hong Kong and China Australian producers are maximising their impact by using their Medals success as a lever to sales. Australian producer Wolf Blass is roaring ahead with increasing interest in wines from down under. Following their landslide wins at the last CWSA event where they took home a trophy, 17 Double Gold Medals, and 6 Gold Medals, the company has experienced an explosion of regional media coverage.

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