Australia – China vs USA | CWSA | China Wine & Spirits Awards

Australia – China vs USA

More China Wine Market News…

Australian wine exports to the USA have been steadily declining for four years, hampered by the impact of the stronger Australian dollar on shelf prices, competition from other “new-world” producers in South America, and a swing in consumer tastes away from the big, bold styles that drove the expansion of the market during the 1990s. However, China, the world’s fastest-growing wine market, has increased more than fourfold over the past five years, and is now Australia’s third-largest wine export customer. “We’ve had a good relationship with an agent there for 16 years, and we’re looking at putting our own people on the ground — sales have been growing well for the past three years, particularly at the high end of our range, and about a year ago they overtook the US,”  third-generation winemaker Mitchell Taylor wanted to ensure his family-owned company was ready to make the most of the opportunities presented by China’s growing thirst.”It’s not going to be a quick fix – we need to be very strategic and not just dump excess bulk wine into that market,” he says.


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